Services

Scott offers the following workshops and packaged services to new clients. In addition, his team puts together customized programs on request. Through his Dallas firm, the Idea Grove, Scott also provides a full range of online and offline marketing, public relations, social media and SEO services to retainer clients. To learn how Scott can help you, contact him today.

Brand in 60 Seconds

Can you explain what your company or product does that elevates it above the competition — and do it in 60 seconds or less? The Idea Grove’s branding strategy workshop is for companies that are seeking to better define and differentiate their company or product in the marketplace. Scott leads a half-day workshop with your management team to identify and articulate key brand messages. Deliverables include a brand platform document and a six-month communications plan to start your brand in its new, more focused direction.

Integrating Social Media into Your Communications Program

Most so-called “social media consultants” today are fast talkers looking for a quick buck — out of your pocket. Scott is different; he wants to teach you how social media tools such as blogs and social networking sites can reduce your PR budget — not increase it. He was the first PR executive in Dallas to create a successful blog, and the first to create a social news site. He’s also been a Fortune 1000 executive, so he understands how large companies work. In addition to a half-day workshop, clients receive a customized plan for integrating social media into their communications efforts.

SEO for Public Relations

Most search-engine optimization firms are great at helping you focus your Web site’s content and source code on specific keywords. Some are also good at link swapping, adding your site to directories, and other methods of attracting inbound links to your company’s site. But where these firms often fall woefully short is in providing corporate communication departments the tools and guidance to become the “SEO engine” for their organization over the long term. Scott teaches communicators how to drive SEO for their company by producing a continuous flow of content that attracts relevant links and takes your company to the top of the search-engine rankings.

Crisis Communications in a Fragmented Universe

Scott has been advising executives and guiding corporations through crises for more than 15 years. But the rules of the game have changed dramatically in the past couple of years — and are continuing to evolve every day. Through this workshop, you can gain a firm grounding in evergreen crisis communications strategies, and learn how to apply them in today’s fragmented landspace of traditional media, blogs, Twitter and more.